Shaoming Yang

Shaoming Yang, is the Head of Tmall Global Europe, a B2C marketplace under Alibaba Group. Sincejoining Tmall Global in 2014, Shaoming has been dedicated to helping companies based beyond China’s borders to directly advertise and sell to millions of Chinese consumers. With over 10 years experience oftelecom equipment R&D and over 8 years of e-commerce experience, Shaoming is also a serial entrepreneur and company founder of three start-ups in China.