Nadejda Tatarciuc Birca is Senior Digital Marketing Manager at New Look, responsible for the company’s digital marketing strategy across its multi-channel offering: PPC, SEO, Affiliates, Performance Display, Behavioural Retargeting and Price Comparison Sites. With over 9 years of working experience in online marketing Nadejda has spent her early career on both client and agency side working for Europe’s leading telecommunication brand TeliaSonera, as well as top UK retail brands such as Interflora, Net-a-Porter, Urban Outfitters, The Fragrance Shop focusing on driving actionable on-site traffic & working per tight sale KPIs.
Nadejda has completed her Masters in Marketing Communications at the University of Birmingham, focusing on E-Marketing and Social Media ROI having secured her graduate placement at Jaguar & Land Rover PLC, specializing in social media measurement and targeting functionalities.
Prior to joining New Look Nadejda was looking after the paid media channels of UK’s leading
affiliate publisher operating as Head of Paid Search.