Martin McCourt

As Chief Executive of Dyson, Martin transformed it from a niche manufacturer to a £1bn global brand. Even after the onset of recession, he doubled turnover and trebled profits – driving sales in 70 markets. With experience in marketing, design and manufacture in some of the most cutting edge industries Martin demonstrates how ideas are the lifeblood of territorial expansion. Rather than try to compete with the Chinese on their terms, the UK must harness its natural inventiveness.