Mark Andeer, Escape Pod - Catalyst EU 2017 - 16 May 2017

Mark Andeer

One of the few Creative Marketers in the world to garner over a billion viral views in advertising, calling this, “product focused entertainment”.

Andeer is Chief Marketing Officer of The Escape Pod, responsible for leading the company growth initiatives, supporting current client account teams with strategic input, and participating in creative campaign development.

A veteran marketing and advertising executive, Mark has been instrumental in developing innovative, brand-building ideas and global award-winning campaigns—garnering the rare distinction of earning more than a billion viral views.

Previous to coming to The Escape Pod, Andeer was CMO/vice-president of creative with Kmart and was previously with OfficeMax, where he held the vice-president of brands strategy role. Prior to his corporate roles, Andeer held leadership roles in advertising agencies BBDO in Minneapolis and Lowe in New York. Andeer has earned numerous awards and accolades, including Best of Retail Gold Effie, Cannes Lions, One Show, Graphis, World Retail Awards and Best of Show at RAC. His ElfYourself campaign is included in the Forbes top 10 viral websites ever created. Andeer has a BFA from College for Creative Studies in Detroit, Michigan and attended post-graduate at Miami Ad School in Miami, Florida.